Palmer's Cocoa Butter Advertisement Campaign

You want to know something? There are days when my skin is so dry that I can write my name all over my body. I bet you know how that feels. Winter comes around, and somehow you thought you would get away with using that light moisturizer you’ve kept tucked in your purse all summer. Vigorously you apply it to your skin, thinking it will hold you just long enough, at least till the end of that hot date you’ve been looking forward to since the last mistake you kicked to the curve. You arrive at the restaurant after a half-hour drive and a 5 minute walk from the parking lot to the restaurant. Nothing yet, huh? Then you see him, the Adonis you’ve been dreaming about since first hearing his angelic voice over the phone. After brief hellos and a table for two, you find yourself engaging in light conversation about work, school and future projects. You start to think that this could be a good match. You’ve made up three baby name combinations from the moment he complimented your dress and the sweet smell of your perfume. Then he reaches for your hand…and the magic is broken. Overshadowing your neatly polished fingernails is your dry skin staring him dead in the eye. There is residue of a snow storm decorating slopes between your fingers. He looks up at you, and slowly you retrieve your hands from him.

At this point, the image of the perfect kids and life together fades and all you want is for the earth to open up and swallow you whole. The he reaches into his pocket and takes out a small bottle of Palmer’s Shea Cocoa Butter Lotion for Extra Dry Skin and says: “Cocoa butter to the rescue.” You smile, and somehow you know that this just might work.

Cocoa Butter, made of all natural ingredients, aimed at moisturizing the driest of skin. One of the few lotions dermatologists approve, as able to keep your skin moisturized for over 8 hours.